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Coaching and mentoring for product and design people

Book a free introductory call

Informal, no commitment, 45 minutes on Google Meet.

Alastair Lee

Hi, I’m Alastair

I’ve been developing digital products and services in one way or another for 25 years - I led product teams at BBC and Time Out, then freelanced for agencies. Now I run Panda.

My role often involves coaching and mentoring in-house product and design staff. I’ve enjoyed it and the feedback’s been great, so I’m now offering it as a standalone service.

I can help when

  • You can't see the wood for the trees and need help to prioritise and find your focus.

  • You've come up against a problem you've not solved before and need input from someone who's been there.

  • You've decided it's time to take your career to the next level and need a plan of action.

  • You're struggling to make the case for your ideas and need tools and techniques to help you win people over.

  • You just need someone to talk to that's on your side, listens carefully and can help you order your thinking.

I can help by

Coaching
Asking questions to help you find the right answers.
Mentoring
Frameworks, concepts and techniques I've found helpful.
Training
Bespoke training for teams and individuals.
Consulting
Recommendations tailored to your situation.
Fractional leadership
From half a day a week.

Don’t take my word for it

“He listens and reflects, bringing fresh perspectives and conversations that have helped me a lot!”

Alice

Social Innovation Designer - Nesta

Alice

Social Innovation Designer - Nesta

How do you work with Alastair?

I met with Alastair for a few sessions after graduating, during in lots of uncertainty and without a clear sense of where I wanted to head.

What value does he bring?

He was very attentive and kind, offering resources as well as practical tips on how to navigate and find my feet.

Lots of coaches out there, why choose Alastair?

He always has an open door and is up for a conversation - bringing experience and resources in a way that feels natural and appropriate. He listens and reflects, bringing fresh perspectives and conversations that have helped me a lot!

“Alastair's excellent at helping me figure out what the core problem might be, asking questions to help me see the situation from a different perspective.”

Emma Wilson

Senior Product Designer - Which?

Emma Wilson

Senior Product Designer - Which?

How do you work with Alastair?

I'm still in the early stages of my career in UX design, so I've found it invaluable to come to Alastair with various challenges - from process issues, to prototyping methods, to how to best articulate my design decisions. His many years of experience make him a fantastic sounding board for design and product related challenges.

What value does he bring?

Alastair's excellent at helping me figure out what the core problem might be, asking questions to help me see the situation from a different perspective, and suggesting extra reading and resources, so that I can work towards an appropriate solution.

Lots of coaches out there, why choose Alastair?

Something that really sets him apart is he actively asks for and implements feedback. He listens, reflects and tailors his sessions to his learners, so they can get as much out of them as possible.

“I always felt like Alastair was in my corner, even when I got something wrong or needed a couple of tries to grasp a concept.”

Liz Roberts

Product Manager - GripAble

Liz Roberts

Product Manager - GripAble

How do you work with Alastair?

I had recently joined a startup and was new to working with a technology product. I needed a crash course in user experience and product management, and how to establish and grow those functions within the company.

I was overwhelmed with the amount of work and wasn't sure where I should start. Plus we had a number of issues that we wanted to address within the product, but lacked a clear understanding of where we wanted to go and what to prioritise.

What value does he bring?

Alastair gave me more confidence to take on more responsibility. He helped me learn the basics of Product Discovery and how to put user needs at the centre of a strong product process.

I use what I learned from Alastair everyday - whether it is leading user interviews, running ideation sessions, or simply prioritising the backlog.

As the company has grown and our product ambitions have expanded, the insight and experience I've gained from working with Alastair has helped me ask the right questions, advocate for our users, and approach complex problems with confidence and empathy.

I'm now working with two junior product managers, and not a week goes by where I'm not passing on some piece of wisdom or insight Alastair shared with me.

Lots of coaches out there, why choose Alastair?

He is incredibly experienced, has a breadth of resources he happily shares, and is always available for a conversation.

I felt comfortable asking basic questions, going to Alastair for guidance on issues related to work and my personal career trajectory, and even sharing book and show recommendations!

I always felt like Alastair was in my corner, even when I got something wrong or needed a couple of tries to grasp a concept.

I'm so grateful I got the opportunity to work with Alastair. I know I wouldn't be where I am today without his support.

“Al picks up complicated concepts super quickly and asks the right questions to surface risky assumptions.”

Ian Alexander

Founder - Marmot Energy

Ian Alexander

Founder - Marmot Energy

How do you work with Alastair?

I met with Alastair during the early stages of founding Marmot Energy. He coached us through discovering problem-solution fit - helping us nail down what we're building, for who and why it could be useful for them.

What value does he bring?

A great brainstorming partner, Al picks up complicated concepts super quickly, asks the right questions to surface risky assumptions and helps come up with experiments to go away and put into practice.

Lots of coaches out there, why choose Alastair?

Bags of experience in building products which solve problems for people and an all round pleasure to work with to boot.

Getting started

  1. 01

    Book a free introductory call

    Informal, no commitment. Pick a slot that suits you - 45 minutes on Google Meet.

  2. 02

    We talk it through

    We'll discuss your situation, your goals and what you want from a relationship with a coach or mentor. We'll also go through potential ways of working together, fees and practicalities.

  3. 03

    You decide

    If it feels like a fit, we agree a way of working that suits you. If it doesn't, no hard feelings - and I'll point you somewhere more useful if I can.

Book a free introductory call