
Coaching and mentoring for product and design people
Book a free introductory callInformal, no commitment, 45 minutes on Google Meet.

Hi, I’m Alastair
I’ve been developing digital products and services in one way or another for 25 years - I led product teams at BBC and Time Out, then freelanced for agencies. Now I run Panda.
My role often involves coaching and mentoring in-house product and design staff. I’ve enjoyed it and the feedback’s been great, so I’m now offering it as a standalone service.
I can help when
You can't see the wood for the trees and need help to prioritise and find your focus.
You've come up against a problem you've not solved before and need input from someone who's been there.
You've decided it's time to take your career to the next level and need a plan of action.
You're struggling to make the case for your ideas and need tools and techniques to help you win people over.
You just need someone to talk to that's on your side, listens carefully and can help you order your thinking.
I can help by
- Coaching
- Asking questions to help you find the right answers.
- Mentoring
- Frameworks, concepts and techniques I've found helpful.
- Training
- Bespoke training for teams and individuals.
- Consulting
- Recommendations tailored to your situation.
- Fractional leadership
- From half a day a week.
Don’t take my word for it
“He listens and reflects, bringing fresh perspectives and conversations that have helped me a lot!”

Alice
Social Innovation Designer - Nesta
“Alastair's excellent at helping me figure out what the core problem might be, asking questions to help me see the situation from a different perspective.”

Emma Wilson
Senior Product Designer - Which?
“I always felt like Alastair was in my corner, even when I got something wrong or needed a couple of tries to grasp a concept.”

Liz Roberts
Product Manager - GripAble
“Al picks up complicated concepts super quickly and asks the right questions to surface risky assumptions.”

Ian Alexander
Founder - Marmot Energy
Getting started
01
Book a free introductory call
Informal, no commitment. Pick a slot that suits you - 45 minutes on Google Meet.
02
We talk it through
We'll discuss your situation, your goals and what you want from a relationship with a coach or mentor. We'll also go through potential ways of working together, fees and practicalities.
03
You decide
If it feels like a fit, we agree a way of working that suits you. If it doesn't, no hard feelings - and I'll point you somewhere more useful if I can.